This upbranding is guided by a universal concept: Papumba is magic. We have created a new magical world where both children and parents immerse themselves to grow together as a family.

By introducing Coco, our adorable puppy, as the main character, we have achieved an emotional connection and a point of brand recognition, reinforced by the use of the color palette. The bright orange represents Papumba and sets it apart from the competition.
Below, we present a reflection of the developed identity with a broad and versatile graphic system based on a few concise elements that will allow Papumba to continue growing with a strong and consolidated brand.

Enjoy it, it’s Papumbatime!