This new brand emerges as an alternative to isotonic drinks, offering hydration through a high-quality, flavorful, and healthy product. It targets consumers who are committed to an active, healthy, natural, and sustainable lifestyle.

Transparency is at the core of its identity, promoting clear and direct communication in both its messaging and visual presentation. The brand embraces a "healthy turn" – a return to well-being, symbolizing a cycle of giving and receiving, replenishing the body with what it truly needs.